Content Creator

About the Role

We are looking for a dynamic Content Creator to join our marketing team.
This role is responsible for producing engaging content across digital platforms — from concept to creation — that builds brand awareness, drives community engagement, and supports product and campaign launches. You'll ideate, create, and publish high-impact content including short-form video, photography, graphics, and written posts across social media, email, and e-commerce channels. Working closely with the Creative Lead and Marketing Manager you’ll bring our visual identity to life.

Key Responsibilities

Content Creation and Digital Publishing

·         Create and publish a steady stream of original content including short-form video (e.g., Instagram Reels and stories, Facebook and TikTok), photography, behind-the-scenes edits, GIFs, animations.

·         Write engaging, brand-aligned captions and post copy for social media, digital campaigns, and product features.

·         Maintain a content calendar in collaboration with the marketing team to ensure timely delivery of content across key platforms.

·         Ensure all published content aligns with brand tone, visual guidelines, and campaign objectives.

Creative Styling & Content Coordination

·         Collaborate with the Creative Lead and Marketing team to ideate content themes for product launches, brand campaigns, and key moments across the retail and social calendar.

·         Concept and storyboard content ideas that are culturally relevant, platform-native, and creatively aligned with the brand’s evolving voice.

·         Support content strategy by contributing ideas for trend-driven content, seasonal activations, and influencer partnerships.

Studio & Shoot Participation

·          Attend and support brand photo and video shoots, capturing
behind-the-scenes content and supplementary assets for digital use.

·         Edit and prepare content post-shoot for various channels, ensuring
it is formatted and optimised for each platform (e.g., 9:16 Reels,
1:1 grid posts, landscape for YouTube/EDM).

·         Assist with styling, prop sourcing, and shoot prep as needed to
support creative production.

Studio Budget & Administration

·         Stay up to date on trends across Instagram, Facebook, TikTok,
Pinterest, and emerging platforms, identifying opportunities for
 timely content creation.

·          Understand basic performance metrics (reach, engagement,
click-throughs) and adapt content based on insights from the
marketing team.

·          Maintain an organised archive of published assets and reusable templates.

·         You’re a confident content creator with hands-on experience shooting
and editing social-first content (even if it’s from your phone).

·         You have a strong visual eye and a deep understanding of what makes content engaging and shareable.

·         You know how to work fast, stay organised, and adapt your creativity to meet brand goals and timelines.

·         You have a natural understanding of social media platforms, trends, and content formats — and how audiences interact with them.

·         You’re collaborative, curious, and constantly on the lookout for new ideas, creators, and techniques.

·         Experience in fashion, beauty, lifestyle, or e-commerce content is a bonus.

 Perks & Benefits

This full-time permanent role is paying $75 000 - $85 000 per annum. Also, as part of the APG family, you’ll enjoy:

• 50% off all our brands
• Flexible working options – hybrid WFH and beautiful studio/office space
• 4pm Friday finishes and true work/life balance
• Birthday leave + monthly social events, morning teas & more
• Employee Assistance Program for you and your family
• Paid Parental Leave
• Recognition and Service Awards
• Employee Referral Program