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Reporting to the Head of Brand Creative, the successful candidate will have a passion for digital marketing and come from a diverse marketing background.The role will drive content production ensuring the effective distribution across all channels (digital, social, PR/ media, partners, paid media).APG & CoA leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways.APG & Co has over 1200 employees across Australia and New Zealand. This role is based in our beautiful head office in Alexandria.APG & Co is always guided by our values: We are a Collective; We Thrive on Change; We Play to Win; We are Built to Last. The RoleManage the digital and marketing content hub for the brand producing high quality assets (images, copywriting, blogs, video etc) for all online and digital channelsMaintain and manage a high-quality content calendar adhering to content standards and branding guidelinesEnsure content is amplified across all channels for SEO, web traffic and digital campaigns management to enhance brand awareness and engagementWork in conjunction with internal and external design teams to plan, develop and implement content across multiple brands, social channels & websites to deliver best UX/UI and ensure consistency and best SEO practicesPartner with internal and external teams to scale our content production capabilities, develop content roadmap and editorial framework and ensure it reflects our brand and our business prioritiesEnsure that the importance of content and adoption of best practice is understood by all stakeholders as you continue to build online member communities and build awareness to external audiencesEnsure digital content is optimised according to SEO best practices. Work in conjunction with Ecommerce Team to track analytics to learn user’s behaviour and find areas of improvementsDevelop data-driven insights, engagement metrics & analysis relating to the effectiveness & efficiency of content against KPIs, via Google Analytics and other reporting tools You3 - 5 years proven editorial and professional writing experience & graphic design experience (As part of your application please send through any portfolios/writing examples/examples of your work)Actively participates in a wide variety of social media activities such as blogging, community development and managementProven commercial track record of managing content communitiesA strong understanding of the interplay between PR, social and SEO and the efficiencies to be gained from a unified approachPossession of creative flair, versatility, conceptual/visual ability Where do I sign?This full-time role is based in our stunning head offices in Alexandria. We offer lots of flexibility to keep your work/life balance healthy, 50% discount on products, sample sales, paid parental leave, a fun, fast-paced working environment, and excellent opportunities for growth and development. Style your career in a new direction and apply now.
AUD
Australia - NSW
Sydney
CBD, Inner West & Eastern Suburbs
Alexandria
2015
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