The Senior Designer will play a pivotal role in shaping the seasonal product direction for JAG, delivering cohesive collections that balance creativity, commerciality, and brand DNA.
Reporting to the GM of JAG, this role will work closely with the Product & Sourcing Manager to connect creative vision with operational excellence. Together, these roles will ensure that JAG product is designed with clarity, delivered with precision, and aligned with business goals.
The ideal candidate will bring a confident creative point of view, a strong understanding of womenswear design, denim, and the ability to translate global trends into the JAG aesthetic while respecting our heritage to bring the brand’s core message to life: JAG invites you to make life count by making big impressions out of everyday moments.
About JAG
Founded in 1972 on Chapel Street, Melbourne, JAG is the original Australian denim brand, redefined for today. We design effortless, elevated wardrobe staples that embody the Australian lifestyle. Our collections are designed for the weekend, focusing on high-quality finishes, responsible production, better basics and denim.
JAG is entering an exciting new chapter - growing distribution, repositioning our brand, and elevating our product. Design sits at the heart of this transformation.
APG & Co
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
APG & Co has over 1000 employees across Australia and New Zealand.
The working environment is dynamic, professional and passionate. The mission: Bringing Brands to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
Key Responsibilities
1. Creative Direction & Brand Identity
- Deliver cohesive seasonal collections across womenswear, grounded in JAG’s DNA: denim innovation, better basics and attitude.
- Define seasonal design direction across colour, fabric, silhouette, and print.
- Lead the development of capsule collections and collaborations.
- Partner with Marketing to ensure storytelling reflects JAG’s design direction and positioning.
- Champion responsible and intelligent design that reinforces quality and longevity.
2. Product Strategy & Range Development
- Build seasonal ranges in partnership with the Product & Sourcing Manager and Planning team, ensuring depth, width, and balance across categories.
- Balance newness with core/continuity styles to drive both excitement and consistency.
- Focus on denim and key buildable wardrobe categories
- Support category growth strategies aligned with margin and sales targets.
3. Process & Cross-Functional Collaboration
- Partner with the Product & Sourcing Manager to align design decisions with margin, sourcing, and production goals.
- Work with VM, Retail, and E-Commerce to ensure product narratives come to life across all channels.
- Contribute to continuous improvement of design workflows, sampling, and approvals.
4. Innovation & Sustainability
- Research and translate global trends, fabrics, and design innovation into JAG’s aesthetic.
- Partner with sourcing and suppliers to explore innovative materials and processes.
5. Leadership & Culture
- Mentor and guide junior designer and graphic designers to deliver on creative briefs.
- Foster a collaborative, curious, and commercially aware design culture.
- Contribute to building cross-functional trust and alignment within the JAG team.
You
- 5+ years experience in womenswear design, ideally with denim and cut’n’sew expertise.
- Strong creative point of view.
- Proven ability to deliver cohesive seasonal collections from concept to customer.
- Strong fabric knowledge.
- Excellent cross-functional collaboration skills.
- Confident communicator with the ability to influence and inspire.
Success Measures
- Seasonal collections delivered on time, in line with margin and sales targets.
- Growth in denim and womenswear categories.
- Cohesive storytelling across product and campaigns.
- Positive engagement within the design team and cross-functional partners.
Why Join Us?
As part of the APG family you'll enjoy plenty of exiting rewards and benefits.
- 50% discount on all brands
- True work / life balance
- Birthday leave
- Culture Club - monthly social events, monthly morning tea and more
- An Employee Assistance Program for you and your family
- Paid Parental Leave
- Recognition and Service awards
- Employee Referral Program
Style your career in a new direction â apply now and join our talented team.
