Digital Marketing Manager

The Digital Marketing Manager is responsible for driving customer acquisition, conversion, and retention through the delivery of a customer-centric performance marketing strategy. Reporting to the GM Digital, this is a hands-on and highly collaborative role that will own and manage the digital marketing function across our portfolio of brands.

The role requires a highly organised and data-driven marketer with an acute attention to detail and the ability to leverage digital channels to drive commercial outcomes. As we enter a period of digital transformation, this is an integral role to the business with the opportunity to make a quick and lasting impact.

We are open to a range of experience from agency, in-house or freelance, but looking for someone who can bring a solid foundation of running effective performance marketing campaigns for retail brands.

APG & Co

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways.

APG & Co has over 1200 employees across Australia and New Zealand. This role is based in our beautiful head office in Alexandria.

The working environment is dynamic, professional and passionate. The mission: bringing style to life. Our values: We are a Collective, We thrive on Change, We play to Win, We are Built to Last.

The Role

• Define and execute the digital marketing strategy in partnership with the GM Digital
• Work cross-functionally with the Ecommerce, Marketing and Creative teams to deliver engaging digital campaigns across multiple channels (search, social, display, affiliate etc.)
• Develop segmentation, acquisition, and retargeting strategies to optimise the effectiveness of digital campaigns in line with our core marketing calendar and tactical initiatives
• Take ownership of the end-to-end process of campaign creation from briefing to deployment
• Manage two digital marketing executives to directly manage the search, display & social campaigns in Google Ads & Facebook Ads
• Own and deliver the content strategy, both on and off-site, managing a content specialist
• Manage external agencies to support SEO, affiliate & further digital marketing initiatives
• Manage the digital marketing budget, ensuring all expenditure is in line with ROAS goals
• Provide detailed analysis and reports with data-driven insights and actions
• Evaluate and improve internal workflows with a focus on process and efficiency
• Maintain an in-depth understanding of industry trends and best-practices
• Develop and manage the digital marketing team

You

• Prior experience in a similar role, preferably within an agency or fast-paced retail business
• Technically capable and familiar with core digital marketing channels and platforms
• Proven ability to analyse and present key insights to senior leadership
• Ability to problem-solve in an agile and reactive retail environment
• Passionate about self-development, proactively seeking out opportunities to keep across new industry trends or technologies
• High-level of attention to detail, excellent communicator and collaborative team-player
• A passion for retail & a positive can-do attitude

Where do I sign?

We offer lots of flexibility to keep your work/life balance healthy, 50% discount on products, sample sales, paid parental leave, a fun, fast-paced working environment, and excellent opportunities for growth and development. Style your career in a new direction and apply now.