Marketing Manager - Sportscraft

Rare opportunity to build an icon! Born in 1914, Sportscraft is Australia’s original fashion brand.  We are seeking a well-rounded fashion marketing professional to bring our brand strategy to life.  You will be responsible for engaging and generating sales through our 1m+ loyal customers, while driving growth through major campaigns to reach a new audience for the brand.

Reporting to the Head of Brand, you will be responsible for the execution of all aspects of our brand communication strategy, successfully driving growth in awareness, customer acquisition and engagement through the delivery of consistent creative content and innovative campaigns. You will work in a collaborative team environment, partnering with the Head of Brand and Product & in-house Creative teams to bring all aspects of the brand to life. Your passion for and understanding of digital marketing, through website, email, social and search channels will be a key asset as you work with our e-commerce teams to continue to drive this high growth channel.

APG & Co

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways.

APG & Co has over 1200 employees across Australia and New Zealand.

The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.

The Role

• Drive the delivery of strategic brand positioning across all platforms.
• Enhance Brand reputation, Brand awareness and customer engagement to drive traffic and sales growth
• Manage all Marketing, PR, Local Store Marketing and Communications, Social and CRM and ensure they are in line with Brand DNA.
• Embrace technology and continuously seeking out emerging trends, ideas to cultivate strategies and digital activations to increase efficiency, lead acquisitions and conversions
• Create content and deliver impactful digital marketing campaigns/initiatives across all touch points (Social, Search/SEO/SEM, EDM, Web, Organic & Cold Advertising and Affiliate/Influencer marketing)
• Work with Product, Creative, Visual Merchandising, Ecommerce, Shared Services, Retail and Agency Partners 

  You

• Extensive experience in integrated or Brand marketing roles with a strong focus on digital marketing
• Fashion/ retail industry experience is essential
• Proven ability to grow and build a brand
• Ability to think strategically while rolling up sleeves to get things done
• Highly analytical
• High attention to detail and ability to solve problems using your own initiative 
• Strong understanding of communications development, campaign management & implementation and production processes
• Experience in managing creative and media agencies
• Budget and supplier management
• Proactive and curious
• Relentlessly focusing on customer experience
• Collaborative
• Strategic thinker
• Self-motivated to deliver work on time

Where do I sign?

This full-time role is based in our stunning head offices in Alexandria. We offer lots of flexibility to keep your work/life balance healthy, 50% discount on products, sample sales, paid parental leave, a fun, fast-paced working environment, and excellent opportunities for growth and development. Style your career in a new direction and apply now.